IQ Conference Bogotá 2026

Welcome to Wonderpanic (TM) - a creative AI speech by Lars Bastholm

Welcome to Wonderpanic (TM)
AI is like the weirdest yet most useful intern ever hired in Hollywood. It's super fast, often unpredictable and it may just be the biggest opportunity in generations for the industry to reinvent itself. But what's the best way to think about and engage with this new creative partner while keeping humans in the driver's seat?

Lars Bastholm is the founder of BCC – Bastholm Creative Consulting and an internationally recognized Chief Creative Officer whose career has defined the intersection of technology and storytelling.
A US/Danish leader, he has held CCO roles across global brands like Google, traditional giants like Ogilvy, and cutting-edge digital agencies such as AKQA. Bastholm is a proven builder, having managed teams of over 200 people across diverse geographies and cultures, in addition to creating new teams from the ground up.
His work is highly awarded, including three Grand Prix at the Cannes Lions Festival of Creativity. He leverages a vast global network to assemble bespoke creative teams tailored precisely to any brief. Furthermore, he is a leading voice in the field of AI, serving as the co-founder and program director for the Scandinavian Creative AI Summit – the leading conference on creative uses of AI.

LinkedIn
https://www.linkedin.com/in/lbastholm/